CERTIFIED FACE-TO-FACE MARKETING MANAGER™
The only professional certification designed specifically for managers responsible for events, home shows, and retail lead generation departments.
Built on real-world systems used to run profitable face-to-face marketing departments across the U.S. and Canada — not theory, not generic leadership training, and not motivational fluff.
Request Certification AccessCERTIFIED FACE-TO-FACE MARKETING MANAGER™
The only professional certification designed specifically for managers responsible for events, home shows, and retail lead generation departments.
Built on real-world systems used to run profitable face-to-face marketing departments across the U.S. and Canada not theory, not generic leadership training, and not motivational fluff.
Request Certification AccessWHO THIS CERTIFICATION IS FOR
BUILT FOR MANAGERS WHO OWN RESULTS
The Certified Face-to-Face Marketing Manager™ (CFFMM) is designed for leaders who are accountable for revenue, staffing, performance, and profitability across face-to-face marketing channels — including events, home shows, and retail partnerships. This certification is ideal for:
âś“Â Newly promoted event, home show, or retail managers
âś“Â Existing managers with inconsistent or unpredictable performance
âś“Â Marketing leaders overseeing face-to-face channels
âś“Â Multi-location organizations seeking operational consistency
âś“Â Companies serious about controlling marketing cost and scaling responsibly
Request Certification Access
WHO THIS CERTIFICATION IS FOR
BUILT FOR MANAGERS WHO OWN RESULTS
The Certified Face-to-Face Marketing Manager™ (CFFMM) is designed for leaders who are accountable for revenue, staffing, performance, and profitability across face-to-face marketing channels including events, home shows, and retail partnerships.Â
This certification is ideal for:
âś“Â Newly promoted event, home show, or retail managers
âś“Â Existing managers with inconsistent or unpredictable performance
âś“Â Marketing leaders overseeing face-to-face channels
âś“Â Multi-location organizations seeking operational consistency
âś“Â Companies serious about controlling marketing cost and scaling responsibly
Request Certification Access
THE INDUSTRY PROBLEM IT SOLVES
WHY MOST FACE-TO-FACE DEPARTMENTS STRUGGLE
Most event, home show, and retail programs don’t fail because of effort — they fail because managers are never taught how to run face-to-face marketing as a department, not just a collection of events. Common industry challenges include:
âś“Â Attending the wrong events and retail locations
âś“Â Poor staffing decisions and high turnover
âś“Â No clear performance standards or accountability
âś“Â Inconsistent results month to month
âś“Â Marketing costs creeping well beyond profitability targets
The CFFMM exists to eliminate these issues by professionalizing how face-to-face departments are managed.
Request Certification Access
THE INDUSTRY PROBLEM IT SOLVES
WHY MOST FACE-TO-FACE DEPARTMENTS STRUGGLE
Most event, home show, and retail programs don’t fail because of effort — they fail because managers are never taught how to run face-to-face marketing as a department, not just a collection of events. Common industry challenges include:
✓ Attending the wrong events & retail locations
✓ Poor staffing decisions & high turnover
âś“Â No clear performance standards or accountability
âś“Â Inconsistent results month to month
âś“Â Marketing costs creeping well beyond profitability targets
The CFFMM exists to eliminate these issues by professionalizing how face-to-face departments are managed.
Request Certification AccessWHAT CERTIFICATION MEANS
WHAT CERTIFIED MANAGERS CAN DO
A Certified Face-to-Face Marketing Manager™ has demonstrated the ability to:
âś“Â Build and staff a high-performing face-to-face department
âś“Â Select, grade, and forecast events, home shows, and retail partnerships correctly
âś“Â Manage set rates, callback performance, and close rates with discipline
✓ Control departmental marketing cost often below 12%
âś“Â Coach and develop teams without micromanagement or burnout
âś“Â Scale face-to-face programs with predictability and confidence
Certification represents operational competence not attendance.
Request Certification Access
WHAT CERTIFICATION MEANS
WHAT CERTIFIED MANAGERS CAN DO
A Certified Face-to-Face Marketing Manager™ demonstrate the ability to:
âś“Â Build and staff a high-performing face-to-face department
âś“Â Select, grade, and forecast events, home shows, and retail partnerships correctly
âś“Â Manage set rates, callback performance, and close rates with discipline
✓ Control departmental marketing cost often below 12%
âś“Â Coach and develop teams without micromanagement or burnout
âś“Â Scale face-to-face programs with predictability and confidence
Certification represents operational competence not attendance.
Request Certification Access
HOW THE CERTIFICATION WORKS
PROGRAM STRUCTURE & STANDARDS
The CFFMM is a structured, assessment-based certification program built for working managers.
PROGRAM FORMAT
A structured, on-demand certification with progressive modules and a final evaluation.
âś“Â On-demand video curriculum.
âś“Â Progressive, locked module completion.
âś“Â Required assessments by module.
âś“Â Final scenario-based certification evaluation.
CERTIFICATION REQUIREMENTS
To earn the Certified Face-to-Face Marketing Manager™ designation, participants must:
âś“Â Complete 100% of the curriculum.
âś“Â Achieve a minimum passing score on all assessments.
âś“Â Successfully complete a final operational review.
✓ Not all participants pass. That’s intentional.
HOW THE CERTIFICATION WORKS
PROGRAM STRUCTURE & STANDARDS
The CFFMM is a structured, assessment-based certification program built for working managers.
PROGRAM FORMAT
A structured, on-demand certification with progressive modules and a final evaluation.
âś“Â On-demand video curriculum.
âś“Â Progressive, locked module completion.
âś“Â Required assessments by module.
âś“Â Final scenario-based certification evaluation.
CERTIFICATION REQUIREMENTS
To earn the Certified Face-to-Face Marketing Manager™ designation, participants must:
âś“Â Complete 100% of the curriculum.
âś“Â Achieve a minimum passing score on all assessments.
âś“Â Successfully complete a final operational review.
✓ Not all participants pass. That’s intentional.
CORE CERTIFICATION AREAS
WHAT MANAGERS ARE CERTIFIED IN
âś“Â Face-to-face department leadership and accountability
âś“Â Hiring, onboarding, and team structure
âś“Â Event, home show, and retail selection strategy
âś“Â Logistics and execution standards
âś“Â Training, coaching, and performance management
âś“Â KPI interpretation and revenue forecasting
âś“Â Budgeting and marketing cost control
âś“Â Scaling and multi-market optimization
This certification reflects how face-to-face departments actually operate in the field, not how they are discussed in theory.
Request Certification Access
CORE CERTIFICATION AREAS
WHAT MANAGERS ARE CERTIFIED IN
âś“Â Face-to-face department leadership and accountability
âś“Â Hiring, onboarding, and team structure
âś“Â Event, home show, and retail selection strategy
âś“Â Logistics and execution standards
âś“Â Training, coaching, and performance management
âś“Â KPI interpretation and revenue forecasting
âś“Â Budgeting and marketing cost control
âś“Â Scaling and multi-market optimization
This certification reflects how face-to-face departments actually operate in the field, not how they are discussed in theory.
Request Certification AccessWHY THIS CERTIFICATION IS DIFFERENT
THE ONLY CERTIFICATION OF ITS KIND
There are sales trainings.
There are leadership programs.
There are event marketing workshops.
There is only one certification built specifically for managers who are responsible for running face-to-face marketing departments as profit centers.
The Certified Face-to-Face Marketing Manager™ is:
âś“Â Built on real operating systems
âś“Â Tied directly to revenue, predictability, and cost control
âś“Â Designed for accountability, not inspiration
✓ Backed by Enabled’s face-to-face marketing methodology
Request Certification Access
WHY THIS CERTIFICATION IS DIFFERENT
THE ONLY CERTIFICATION OF ITS KIND
There are sales trainings.
There are leadership programs.
There are event marketing workshops.
There is only one certification built specifically for managers who are responsible for running face-to-face marketing departments as profit centers.
The Certified Face-to-Face Marketing Manager™ is:
âś“Â Built on real operating systems
âś“Â Tied directly to revenue, predictability, and cost control
âś“Â Designed for accountability, not inspiration
✓ Backed by Enabled’s face-to-face marketing methodology
Request Certification Access
ACCESS & ENROLLMENT
REQUESTING CERTIFICATION ACCESS
The Certified Face-to-Face Marketing Manager™ is not open enrollment.
ACCESS IS GRANTED SELECTIVELY TO MAINTAIN:
âś“Â Certification integrity
âś“Â Participant quality
âś“Â Alignment with operational standards
CERTIFICATION IS TYPICALLY PURSUED BY:
âś“Â Companies onboarding or promoting face-to-face managers
âś“Â Organizations seeking to professionalize their events, home show, or retail departments, drive down costs and drive up efficiency and revenue
The Certified Face-to-Face Marketing Manager™ is the only professional certification created specifically for leaders responsible for event, home show, and retail lead generation performance.
Certification pricing and enrollment details are shared after qualification.
ACCESS & ENROLLMENT
REQUESTING CERTIFICATION ACCESS
The Certified Face-to-Face Marketing Manager™ is not open enrollment.
ACCESS IS GRANTED SELECTIVELY TO MAINTAIN:
âś“Â Certification integrity
âś“Â Participant quality
âś“Â Alignment with operational standards
CERTIFICATION IS TYPICALLY PURSUED BY:
âś“Â Companies onboarding or promoting face-to-face managers
âś“Â Organizations seeking to professionalize their events, home show, or retail departments, drive down costs and drive up efficiency and revenue
The Certified Face-to-Face Marketing Manager™ is the only professional certification created specifically for leaders responsible for event, home show, and retail lead generation performance.
Certification pricing and enrollment details are shared after qualification.